After Twenty Years, Real Estate Ads Come Back To The Super Bowl
If I told you that it has been 20 years since a real estate ad has aired during a coveted (and expensive) Super Bowl commercial slot, would you believe me? It sounds improbable that real estate giants would forgo the biggest advertising experience of the year for that long, and yet its true. Thankfully, the real estate silence has been broken Century 21 Real Estate, and once again real estate has come back into the spotlight. Century 21 Real Estate's 30-second ad ran during the third quarter of this Sunday’s Super Bowl. The commercial showcased Donald Trump, Apolo Ohno, Olympic speed
New Reality Show Alert: Scoring the Deal
Sometimes reality television shows are like nails on a chalkboard: Horribly annoying! Other times, reality TV ideas intrigue us. In the case of a new HGTV reality series called "Scoring the Deal," real estate agents attempt to sell homes to celebrity athletes. The question is, this show going to be a hit? Successful athletes are an interesting case study in home ownership. They are more than likely to make impetuous decisions. Why? Because if they are traded or sign a contract, they have to move quickly. Also, because their fortunes come quickly and can go at the same speed. Host Jason Abrams, who is a broker
